David Binetti

Management Consultant
Creator of the Innovation Options Framework

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I'm a six-time entrepreneur, having served on the founding team of companies ranging from consumer (QFN, later Quicken.com), to industrial (Arch Rock, acquired by Cisco Systems), to government (USA.gov, USA Today's Site of the Year in 2000), to political (Votizen, acquired by Brigade Media) — with three stints as Founder and CEO.

Currently, I help larger organizations innovate faster with less risk through Innovation Options, a valuation framework I developed that calculates the ROI of Innovation, allowing Finance and Product to speak a common language in achieving a common goal.

I received my Bachelors with Highest Honors and University Distinction from UC Berkeley, and my MBA from UCLA, where I received the Deloitte Consulting Award for Top Thesis in the Graduating Class. I reside in San Carlos with my wife and two daughters, and when not enjoying time with them I can be found coding, singing, or both.

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I help organizations innovate faster with less risk.

Whether you are seeking to introduce your company to the latest innovation management techniques or want expert help integrating Innovation Options into your corporate governance workflow, I can help.


Complete One-Day Workshops


Innovation Option Management Software


On-Call Executive Guidance


In-Person and Remote Keynotes

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I offer complete one-day workshops that focus on hands-on exercises based on real-world examples.

Introduction - $15K Suitable for a general audience to learn the basics about iterative, learning-based innovation.
Advanced - $20K An advanced overview of the Innovation Options framework. Learn how to measure value, risk, and KPIs using the approach.
Product Managers - $25K A deep dive on the Innovation Options framework for Product Managers. Learn how to create, measure, and manage innovation projects effectively.
Finance - $25K A deep dive on the Innovation Options framework for Finance. Learn how to implement a KPI system that measures performance without stifling creativity.
Executive - $25K A deep dive on the Innovation Options framework for Executives. Learn how to put your entire product portfolio on the efficient frontier and help inform strategic decisions.


Sometimes you'd rather buy than build. That's where http://innovation-options.com software can help. This secure, cloud-based subscription allows you to start with a single project or scale across the enterprese. With it, you can:

  • Easily create projects with our step-by-step wizard.
  • See the value and risk in real-time.
  • Read dashboards to get the pulse of all innovation projects.
  • Track history and performance through time to see the most effective innovators.

Sign up for your free trial at http://innovation-options.com.


When you get stuck, you want to get un-stuck — fast. For situations where teams need addtional guidance I provide direct, personalized coaching on-call.

Want to discuss a unique situation? Need to review your slides before the big presentation? Hit an unexpected roadblock? In these situations it's great to have the counsel you need to get back on track as soon as possible. On-call coaching is available for $12K per month via phone, email, text, chat, and video.


Whether introducing the concepts or bringing things to the next level, it's often useful to kick things off with a keynote presentaiton. I'd be thrilled to visit your location to bring my high-energy, engaging and inspirational style to get things started. Or, if you have multiple locations, I can make myself availble for remote video presentation as well. Appearances start at $5K.


Innovation Options

In-depth explanations and examples.

Read on Medium

Vision is the Only Constant

From my talk at the SLL Conf.

Watch on YouTube

The Sacred, the Profane, and the Pivot

My popular presentation on when and how to pivot.

See on Slideshare

Cap App

My open-source capitalization table application for entrepreneurs.

Fork on Github

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